How Do I Do SEO For My Website?
You can do SEO for your website. SEO stands for Search Engine Optimization and it is the process of helping search engines find your content while giving users the ability to “discover” you. While you can create a beautifully designed website with a professional developer or you can create one yourself with Wix.com or Squarespace.com, the problem most small businesses will face is how to make the website reach new users and potential customers. This is where someone like me, a digital marketing strategist, can point you in the right direction.
However, there is some things you can do yourself if you are comfortable playing around with the backend of your CMS site.
SEO for Beginners
Keyword Research – See what your competitors are doing and then learn what words your target audience are using to find the products or services you are offering.
On- Page SEO Checklist – Optimize your website. This includes adding your primary keywords to the title, meta description, images, videos, and headers. If you are using WordPress, use Yoast SEO plugin. For other platforms like Wix.com or Squarespace.com, use their SEO tools to optimize your website.
Link Building – Search Engines are not only looking at YOUR website but looking for PROOF that your business is the real deal. This is why you need OTHER websites to mention you. Use your social media channels, do press releases, and get on your local industry directory.
Looking for More Than Just the Basics?
Sometimes due to time restrained or lack of expertise, it might be best to hire someone who can advice you. For more complex strategies and significant results, contact me! We can discuss your business goals and how we can optimize your website to meet those objectives. It can be brand awareness, generate leads or increase sales. Let’s work together!
