If Instagram disappeared tomorrow…what would happen to your business? Would you still have a way to reach customers? Could people still book your services? Would your products still sell? For many small businesses, the answer is no. That’s because they’ve unintentionally built their entire marketing strategy on platforms they don’t own. Algorithms change. Accounts get…
I was very excited to watch the US Men’s Soccer team play in the Knockout stage of the FIFA World Cup this past week. I decided to go to the newest location in Carolina Forest, South Coast Brewery. They had an amazing outdoor screen with tables and adirondack chairs. You also had the option of…
Every day, thousands of pieces of content disappear into the internet – Instagram posts, LinkedIn updates, blog articles, etc. Most are perfectly fine and almost none of them are memorable. On a daily basis, most businesses aren’t taking risks. Then yesterday, something happened that made people (ok, me) stop scrolling. A couple climbed the Empire…
When FIFA arrived in the Bay Area for the 2026 World Cup, Levi’s faced an unusual problem. Because of FIFA’s strict “clean stadium” policy, host venues cannot display branding from companies that are not official World Cup sponsors. That meant Levi’s Stadium in Santa Clara had to temporarily lose its name and branding, becoming the…
You invested in a website. You spent time perfecting the design. Maybe you’re even getting some traffic from Google and social media and yet your website isn’t generating leads. Why? This is one of the most common frustrations I hear from business owners. They assume their website should automatically generate inquiries, appointments, and sales. But…
If you’re a business owner in Myrtle Beach, chances are your customers are searching for your products or services online before making a purchase decision. Whether they’re looking for a restaurant, attorney, health coach, pet store, contractor, or marketing consultant, most consumers begin their search on Google. The question is: Will they find your business…
Many companies believe growth means getting more traffic. More ads.Even more content.Increase impressions. But traffic alone doesn’t create growth. The real question is: What happens after someone clicks? That’s where the growth funnel comes in. What a Growth Funnel Actually Is Most people think of a funnel of simply just building awareness by creating content…
For years, I thought being a great marketer meant driving traffic, lowering cost-per-clicks (CPCs), and increasing engagement. But traffic doesn’t equal revenue.Engagement doesn’t equal growth. And that realization changed everything. The Real Difference Between Digital Marketing and Growth Marketing Digital marketing asks: “How do we get more clicks?”Growth marketing asks: “How do we turn those…
I’m excited to announce that I will be hosting a free webinar on “How to Make Your Website Show Up on Google” Tuesday, March 25, 2025 at 6pm. Time: 6:00 -6:30PM Location: Virtual Did you build a website and still can’t get it to show up on Google? Join an interactive webinar with me for…
There are some major changes for Instagram post size. Are you up-to-date? Did Instagram change their default post size? Yes, Instagram did change their default dimensions for posts. According to their Creator account, the new default for feed posts is no longer a square (1080×1080). To align with stories and reels, posts are now in…
You can do SEO for your website. SEO stands for Search Engine Optimization and it is the process of helping search engines find your content while giving users the ability to “discover” you. While you can create a beautifully designed website with a professional developer or you can create one yourself with Wix.com or Squarespace.com,…
In recent years, TikTok has taken over the internet by storm since its debut in 2016. Since then, TikTok has over 1 billion monthly active users globally, with 150 million in the United States, according to SEO AI. This social media platform’s popularity grew due to its short-form videos and viral trends. However, concerns over…
I recently came across a video on TikTok about how a girl broke-up with her boyfriend after 48 hours into the relationship. Why? Bad gift giving. Yep, that’s right. In the video, Kaitlin Mackie, says she got tickets to a Commanders game for Christmas despite the fact she doesn’t like sports. Essentially, that gift was…
As a fan of the Wizard of Oz (I even had two cairn terriers) and someone who has seen Wicked on Broadway, I was absolutely excited to hear that it was going to be turned into a movie starring Ariana Grande (Nickelodeon’s Victorious), Cynthia Erivo (Universal Picture’s Harriet) and Bridgerton’s Jonathan Bailey (Anthony). Nevertheless, with…
Social media has become a powerful platform for expression from something as simple as having our morning coffee to recording our daily workouts. However, in this environment of carefully curated posts, high-quality filters, and meticulously edited captions, it’s easy to lose sight of authenticity. Yet being genuine and true to oneself on social media is…