As a fan of the Wizard of Oz (I even had two cairn terriers) and someone who has seen Wicked on Broadway, I was absolutely excited to hear that it was going to be turned into a movie starring Ariana Grande (Nickelodeon’s Victorious), Cynthia Erivo (Universal Picture’s Harriet) and Bridgerton’s Jonathan Bailey (Anthony). Nevertheless, with…
While working on my master’s degree in communications at Johns Hopkins University, I learned about Fisher’s narrative paradigm, which states that all meaningful communication occurs via storytelling or reporting of events, one of the older forms of communication. This theory was developed by Walter Fisher, a professor in communication theory and he believed that humans…
Our new blog series, Small Business Spotlight, will feature local businesses who will talk about their brand, strategies and future plans. Learn from other small companies about how they got started and what they are doing to keep business booming. Our first small business we will be featuring is Yard Greetings on the Grand Strand,…
Consistency and planning are paramount. One of the most effective tools in a marketer’s arsenal is the content calendar. It’s not just a schedule; it’s a strategic roadmap that guides your brand’s journey through the noisy online world. Let’s delve into why every brand, big or small, needs to embrace the power of a content…
Small business owners face a myriad of challenges daily. Among these challenges, understanding and effectively reaching their target audience stands as a cornerstone for success. Whether you’re launching a new product, refining your services, or crafting marketing strategies, it is paramount to know your audience. Let’s delve into why it’s crucial and how you can…
Picture this — an old high school friend sends you a Facebook friend request. You haven’t heard from her in about 10 years. You accept it. She sends you a DM with a personalized greeting, commenting on a recent post you published, talks a little bit about herself and then brings up her business or…