In recent years, TikTok has taken over the internet by storm since its debut in 2016. Since then, TikTok has over 1 billion monthly active users globally, with 150 million in the United States, according to SEO AI. This social media platform’s popularity grew due to its short-form videos and viral trends. However, concerns over…
I recently came across a video on TikTok about how a girl broke-up with her boyfriend after 48 hours into the relationship. Why? Bad gift giving. Yep, that’s right. In the video, Kaitlin Mackie, says she got tickets to a Commanders game for Christmas despite the fact she doesn’t like sports. Essentially, that gift was…
As a fan of the Wizard of Oz (I even had two cairn terriers) and someone who has seen Wicked on Broadway, I was absolutely excited to hear that it was going to be turned into a movie starring Ariana Grande (Nickelodeon’s Victorious), Cynthia Erivo (Universal Picture’s Harriet) and Bridgerton’s Jonathan Bailey (Anthony). Nevertheless, with…
Social media has become a powerful platform for expression from something as simple as having our morning coffee to recording our daily workouts. However, in this environment of carefully curated posts, high-quality filters, and meticulously edited captions, it’s easy to lose sight of authenticity. Yet being genuine and true to oneself on social media is…
While working on my master’s degree in communications at Johns Hopkins University, I learned about Fisher’s narrative paradigm, which states that all meaningful communication occurs via storytelling or reporting of events, one of the older forms of communication. This theory was developed by Walter Fisher, a professor in communication theory and he believed that humans…
This Halloween season we got a special treat from Dunkin. Their limited-time spider donut, AKA Spidey D, features a chocolate munchkin with white icy eyes inside a glazed purple covered donut with chocolate “leg” on the sides appeared on their X, Instagram and TikTok account on October 21. Dunkin’s Spidey D was making an entrance….
Our new blog series, Small Business Spotlight, will feature local businesses who will talk about their brand, strategies and future plans. Learn from other small companies about how they got started and what they are doing to keep business booming. Our first small business we will be featuring is Yard Greetings on the Grand Strand,…
Consistency and planning are paramount. One of the most effective tools in a marketer’s arsenal is the content calendar. It’s not just a schedule; it’s a strategic roadmap that guides your brand’s journey through the noisy online world. Let’s delve into why every brand, big or small, needs to embrace the power of a content…
Small business owners face a myriad of challenges daily. Among these challenges, understanding and effectively reaching their target audience stands as a cornerstone for success. Whether you’re launching a new product, refining your services, or crafting marketing strategies, it is paramount to know your audience. Let’s delve into why it’s crucial and how you can…
Social media has emerged as a powerhouse platform for brands to connect with their audience. Yet, amidst the whirlwind of tweets, posts, and stories, it’s easy to lose sight of the ultimate purpose behind your online presence. That’s why it’s paramount for you to define clear goals. These goals serve as the guiding light, steering…