Belkis Cardona-Rivera, Digital Strategist
As a social media strategist and digital marketing specialist, I know first-hand how overwhelming the digital world can be. Between picking which social platform (Facebook, Instagram, Twitter, Snapchat) is best for your brand to creating a website that is functional and engaging, I know how to navigate through the latest trends so that your business can shine above the rest. For the past twelve years, I have worked with B2B and B2C companies and have focused on facilitated digital content management, community engagement, and amplified branded strategic thinking and execution.
As a communication practitioner in the digital space, the most important thing I do is help a brand create a deeper connection with their target audience while being transparent and authentic. In order for me to achieve this goal, I follow 5 important principles:
• Practice ethical marketing strategies
• Communicate truthful and accurate information
• Provide crucial and reliable solutions
• Build trustworthy network
• Increase valuable engagement
My love of learning continues as I am working on my Masters of Arts in Communication at Johns Hopkins University where I am concentrating in Digital, Corporate and Non-Profit Communication.
My interests and passion includes animal rights, women’s rights, STEM, renewable energy and environmental sustainability. In my free time, I participant in runs/walks that give back to the community.