Growth Strategy

A long-term plan that a business uses to increase revenue, expand operations, and boost market share

Growth Marketing | Growth Strategy | Marketing Strategy | Myrtle Beach | Paid Ads | SEO and Organic Growth | Small Business | Website
What Should I Fix on My Website Before Spending Money on Advertising? | Myrtle Beach
ByBelkis September 21, 2026September 21, 2026
You’ve got a great offer and decided to created the ad with your set budget. So why not just start sending people to your website? Because more traffic won’t fix a website that isn’t ready to convert. If you own a small business in Myrtle Beach, you may be thinking about Google Ads, Facebook advertising,…
Read More What Should I Fix on My Website Before Spending Money on Advertising? | Myrtle Beach
Growth Marketing | Growth Strategy | Myrtle Beach | Small Business
Growth Marketing for Small Businesses: What It Is, What It Includes, and When You Need a Consultant
ByBelkis September 7, 2026September 7, 2026
If you own a small business, you probably don’t need more marketing advice telling you to “post more,” “run ads,” or “get on social media.” You need to know what is actually going to help your business grow. That’s where growth marketing comes in. Growth marketing takes a broader view of your marketing. Instead of…
Read More Growth Marketing for Small Businesses: What It Is, What It Includes, and When You Need a Consultant
Growth Lessons From Everyday Life | Growth Strategy | Marketing Strategy
What the Callaway and Good Good Controversy Can Teach Us About Knowing Your Audience
ByBelkis August 28, 2026September 1, 2026
There is a difference between knowing who has traditionally bought from you and understanding who is helping shape the future of your industry. And sometimes, that difference can cost you a lot more than a bad social media post. Recently, Callaway Golf and Good Good found themselves at the center of a major controversy after…
Read More What the Callaway and Good Good Controversy Can Teach Us About Knowing Your Audience
Growth Lessons From Everyday Life | Growth Strategy
The Day I Accidentally Put Cumin in My Coffee (And What It Taught Me About Systems)
ByBelkis July 22, 2026July 22, 2026
A few weeks ago, on a perfect sunny summer afternoon, I was making my usual iced coffee. Nothing complicated. Scooped one of my favorite coffee (Starbucks Guatemala Antigua Medium Roast) into my reusable K-Cup, added a little bit of 100% maple syrup and hit brew. Poured organic half and half, a dash of vanilla extract…
Read More The Day I Accidentally Put Cumin in My Coffee (And What It Taught Me About Systems)
Analytics & KPIs | Google | Growth Strategy
Google Just Changed Search Console—and It’s Great News for Content Creators
ByBelkis July 8, 2026July 8, 2026
If you’ve ever wondered whether your Instagram posts, TikTok videos, YouTube Shorts, or X posts actually help people discover your business through Google Search, you finally have an answer. Google recently announced Platform Properties in Google Search Console, a new feature that allows creators and businesses to track how their social and video content performs…
Read More Google Just Changed Search Console—and It’s Great News for Content Creators
Growth Strategy | Marketing Strategy | Website
Your Website Is the Center of Your Marketing System (Not Social Media)
ByBelkis July 6, 2026September 5, 2026
If Instagram disappeared tomorrow…what would happen to your business? Would you still have a way to reach customers? Could people still book your services? Would your products still sell? For many small businesses, the answer is no. That’s because they’ve unintentionally built their entire marketing strategy on platforms they don’t own. Algorithms change. Accounts get…
Read More Your Website Is the Center of Your Marketing System (Not Social Media)
Brand Strategy | Case Study | Growth Strategy | Social Media
How Levi’s Turned a World Cup Branding Problem Into a Social Media Win
Byadmin June 23, 2026June 23, 2026
When FIFA arrived in the Bay Area for the 2026 World Cup, Levi’s faced an unusual problem. Because of FIFA’s strict “clean stadium” policy, host venues cannot display branding from companies that are not official World Cup sponsors. That meant Levi’s Stadium in Santa Clara had to temporarily lose its name and branding, becoming the…
Read More How Levi’s Turned a World Cup Branding Problem Into a Social Media Win
Growth Strategy | Marketing Strategy | SEO | Small Business | Website
Why Your Website Isn’t Generating Leads (And How to Fix It)
ByBelkis June 19, 2026August 30, 2026
You invested in a website. You spent time perfecting the design. Maybe you’re even getting some traffic from Google and social media and yet your website isn’t generating leads. Why? This is one of the most common frustrations I hear from business owners. They assume their website should automatically generate inquiries, appointments, and sales. But…
Read More Why Your Website Isn’t Generating Leads (And How to Fix It)
Growth Strategy
Growth Marketing Funnel: How to Turn Traffic Into Customers
ByBelkis March 17, 2026March 27, 2026
Many companies believe growth means getting more traffic. More ads.Even more content.Increase impressions. But traffic alone doesn’t create growth. The real question is: What happens after someone clicks? That’s where the growth funnel comes in. What a Growth Funnel Actually Is Most people think of a funnel of simply just building awareness by creating content…
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Growth Strategy
From Digital Marketer to Growth Marketer: What Actually Changed
ByBelkis March 3, 2026March 27, 2026
For years, I thought being a great marketer meant driving traffic, lowering cost-per-clicks (CPCs), and increasing engagement. But traffic doesn’t equal revenue.Engagement doesn’t equal growth. And that realization changed everything. The Real Difference Between Digital Marketing and Growth Marketing Digital marketing asks: “How do we get more clicks?”Growth marketing asks: “How do we turn those…
Read More From Digital Marketer to Growth Marketer: What Actually Changed
Events | SEO | Website
Free Webinar: How to Make Your Website Show Up on Google
ByBelkis March 20, 2025March 25, 2025
I’m excited to announce that I will be hosting a free webinar on “How to Make Your Website Show Up on Google” Tuesday, March 25, 2025 at 6pm. Time: 6:00 -6:30PM Location: Virtual Did you build a website and still can’t get it to show up on Google? Join an interactive webinar with me for…
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SEO | Website
How Do I Do SEO For My Website?
ByBelkis March 11, 2025March 11, 2025
You can do SEO for your website. SEO stands for Search Engine Optimization and it is the process of helping search engines find your content while giving users the ability to “discover” you. While you can create a beautifully designed website with a professional developer or you can create one yourself with Wix.com or Squarespace.com,…
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Analytics & KPIs | Email Marketing | Growth Strategy
5 Email Marketing Metrics You Should Be Measuring
ByBelkis April 3, 2024June 16, 2026
In today’s digital landscape, where businesses strive to establish meaningful connections with their target audience, email marketing emerges as a cornerstone strategy for fostering engagement, driving conversions, and nurturing long-term relationships. With its unparalleled reach, cost-effectiveness, and ability to deliver personalized, targeted content, email marketing stands as an indispensable tool for any comprehensive marketing strategy….
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Website
How to choose the Best CMS Platform
ByBelkis April 7, 2023
Now that you are ready to build a website, it’s time to choose the right one for you. A content management system (CMS) platform is your best option for creating your business website. Back when I was learning to build websites 20 years ago, I had to learn code.
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Website
3 Reasons Why You Need A Business Website
ByBelkis April 6, 2023April 6, 2023
Here are 3 reason why having a website is important.
Read More 3 Reasons Why You Need A Business Website