A strategic approach that focuses on creating and sharing valuable, relevant, and consistent material to attract and keep a clear audiencer. Content Marketing includes blog articles, newsletters, guides, e-books, videos, reels, podcasts, infographics, etc. It’s meant to build trust, improve SEO and retain customers.
When FIFA arrived in the Bay Area for the 2026 World Cup, Levi’s faced an unusual problem. Because of FIFA’s strict “clean stadium” policy, host venues cannot display branding from companies that are not official World Cup sponsors. That meant Levi’s Stadium in Santa Clara had to temporarily lose its name and branding, becoming the…
I’m excited to announce that I will be hosting a free webinar on “How to Make Your Website Show Up on Google” Tuesday, March 25, 2025 at 6pm. Time: 6:00 -6:30PM Location: Virtual Did you build a website and still can’t get it to show up on Google? Join an interactive webinar with me for…
There are some major changes for Instagram post size. Are you up-to-date? Did Instagram change their default post size? Yes, Instagram did change their default dimensions for posts. According to their Creator account, the new default for feed posts is no longer a square (1080×1080). To align with stories and reels, posts are now in…
In recent years, TikTok has taken over the internet by storm since its debut in 2016. Since then, TikTok has over 1 billion monthly active users globally, with 150 million in the United States, according to SEO AI. This social media platform’s popularity grew due to its short-form videos and viral trends. However, concerns over…
Social media has become a powerful platform for expression from something as simple as having our morning coffee to recording our daily workouts. However, in this environment of carefully curated posts, high-quality filters, and meticulously edited captions, it’s easy to lose sight of authenticity. Yet being genuine and true to oneself on social media is…
This Halloween season we got a special treat from Dunkin. Their limited-time spider donut, AKA Spidey D, features a chocolate munchkin with white icy eyes inside a glazed purple covered donut with chocolate “leg” on the sides appeared on their X, Instagram and TikTok account on October 21. Dunkin’s Spidey D was making an entrance….
Consistency and planning are paramount. One of the most effective tools in a marketer’s arsenal is the content calendar. It’s not just a schedule; it’s a strategic roadmap that guides your brand’s journey through the noisy online world. Let’s delve into why every brand, big or small, needs to embrace the power of a content…
Social media has emerged as a powerhouse platform for brands to connect with their audience. Yet, amidst the whirlwind of tweets, posts, and stories, it’s easy to lose sight of the ultimate purpose behind your online presence. That’s why it’s paramount for you to define clear goals. These goals serve as the guiding light, steering…
Boosting Instagram engagement is crucial for growing your audience and building a strong presence on the platform. Here are 10 proven strategies to increase your Instagram engagement: 1. Know Your Audience Understanding your audience’s preferences, interests, and demographics is key to creating content that resonates with them. Use Instagram Insights to gather data on your…
I’m very excited to announce I will be on The Wolfkeeper Show with Toriano Sanzone, Master Dog Trainer who has been training dogs for over 20 years and is the founder and CEO of Wolfkeeper University, as well as Wolfkeeper DOGA, a form of Yoga and Reiki for Dogs. He is also the author of…