Dunkin's Spider Donut

Why Dunkin’s Spidey Social Media Takeover Was a Success

This Halloween season we got a special treat from Dunkin. Their limited-time spider donut, AKA Spidey D, features a chocolate munchkin with white icy eyes inside a glazed purple covered donut with chocolate “leg” on the sides appeared on their X, Instagram and TikTok account on October 21. Dunkin’s Spidey D was making an entrance….

Social media marketing

Define Clear Goals: The Cornerstone of Effective Social Media Marketing Strategy

Social media has emerged as a powerhouse platform for brands to connect with their audience. Yet, amidst the whirlwind of tweets, posts, and stories, it’s easy to lose sight of the ultimate purpose behind your online presence. That’s why it’s paramount for you to define clear goals. These goals serve as the guiding light, steering…