SouthEnd Painting: Web Design and SEO Strategy

March 2023 – February 2024

SouthEnd Painting is a Charlotte-based painting and roofing company serving North and South Carolina. I was responsible for redesigning the website and improving organic search engine optimization (SEO).

• Website Redesign and SEO
  Platform: WordPress
  Goal: Restructure and write web pages by services to increase organic visibility on search engines.
  What I did: Research relevant keywords, write optimized copy, report analytics and findings, analyze algorithms and recommend best practices
  Result: A well-structured optimized website with discoverable and relevant web pages with an 85% SEO score