March 2023 – Present
SouthEnd Painting is a Charlotte-based painting and roofing company serving North and South Carolina. I was responsible for redesigning the website and improving organic search engine optimization (SEO).
- Website Redesign and SEO
Goal: Restructure and write web pages by services to increase organic visibility on search engines.
What I did: Research relevant keywords, write optimized copy, report analytics and findings, analyze algorithms and recommend best practices
Result: A well-structured optimized website with discoverable and relevant web pages with an 86% SEO score