Nature’s Logic: Social Media Management
January 2020 – April 2023
Nature’s Logic is a line of natural pet food and treats made with no synthetic vitamins and minerals. During my time at Nature’s Logic I was responsible for all aspects of social media. The overall goal was to increase brand awareness, growth, and engagement.

- VIDEOS
Platform: Instagram, TikTok and Facebook
Goal: Boost reach and video views
What I did: Shot, edited and published videos using trending audio
Result: Delivered a 14% boost in our reach and averaged 2,000 views per video
- CONTEST AND GIVEAWAY POSTS
Platforms: Instagram and Facebook
Goal: Increase followers and engagement with monthly contests
What I did: Designed graphics and wrote the rules for our monthly contest
Result: Gained at least 10% of followers per contest and boosted engagement by more than 300%



Click on each image for published posts
- GAMES
Platforms: Instagram and Facebook
Goal: Boost engagement
What I did: Designed “This or That” game where our followers can easily engaging with our post
Result: Raised engagement by 3% per post



Click on each image for published posts
- STORIES
Platforms: Instagram and Facebook
Goal: Expand reach and impressions
What I did: Created fun and entertaining stories using polls, questions and photos
Result: Had an average reach of 3% of our audience and an average impression of 400 per story



- PET INFLUENCERS AND PARTNERSHIPS
Platforms: Instagram, X (formerly Twitter), TikTok, and Facebook
Goal: Utilized user-generated content (UGC) for our social media channels
What I did: Establish relationships with influencers & partners for them to produce UGC
Result: Added UGC for our social media, print and digital media advertising use
Click on each image for published posts
- BLOG POST
Platforms: Website
Goal: Create fresh and dynamic content for our blog
What I did: Initiated our PET OF THE MONTH campaign. Customers were asked to submit photos of their pets with a Nature’s Logic product.
Result: Increased website traffic by 4%


Click on each image for published posts