Nature’s Logic: Social Media Management

January 2020 – April 2023

Nature’s Logic is a line of natural pet food and treats made with no synthetic vitamins and minerals. During my time at Nature’s Logic I was responsible for all aspects of social media. The overall goal was to increase brand awareness, growth, and engagement.

Nature's Logic logo
  • VIDEOS
    Platform: Instagram, TikTok and Facebook
    Goal: Boost reach and video views
    What I did: Shot, edited and published videos using trending audio
    Result: Delivered a 14% boost in our reach and averaged 2,000 views per video
  • CONTEST AND GIVEAWAY POSTS
    Platforms: Instagram and Facebook
    Goal: Increase followers and engagement with monthly contests
    What I did: Designed graphics and wrote the rules for our monthly contest
    Result: Gained at least 10% of followers per contest and boosted engagement by more than 300%
Healthy New Year Giveaway - Nature's Logic
Halloween Giveaway Nature's Logic gif sample
Nature's Logic Flash Giveaway

Click on each image for published posts

  • GAMES
    Platforms: Instagram and Facebook
    Goal: Boost engagement
    What I did: Designed “This or That” game where our followers can easily engaging with our post
    Result: Raised engagement by 3% per post
This or That game from Nature's Logic example
This or That game from Nature's Logic example
This or That game from Nature's Logic example

Click on each image for published posts

  • STORIES
    Platforms: Instagram and Facebook
    Goal: Expand reach and impressions
    What I did: Created fun and entertaining stories using polls, questions and photos
    Result: Had an average reach of 3% of our audience and an average impression of 400 per story
example of Instagram story template for photos of the week
example of instagram story using question feature
example of an instagram story using ADD feature
  • PET INFLUENCERS AND PARTNERSHIPS
    Platforms: Instagram, X (formerly Twitter), TikTok, and Facebook
    Goal: Utilized user-generated content (UGC) for our social media channels
    What I did: Establish relationships with influencers & partners for them to produce UGC
    Result: Added UGC for our social media, print and digital media advertising use
Cat with Nature's Logic natural cat food
Dog mom giving Nature's Logic treat to her dog
Dogs licking Nature's Logic peanut butter from jar and spatula

Click on each image for published posts

  • BLOG POST
    Platforms: Website
    Goal: Create fresh and dynamic content for our blog
    What I did: Initiated our PET OF THE MONTH campaign. Customers were asked to submit photos of their pets with a Nature’s Logic product.
    Result: Increased website traffic by 4%
Cat with Nature's Logic natural cat food featured for Pet of the Month April 2023

Dog with Nature's Logic natural dry dog food featured for Pet of the Month April 2023

Click on each image for published posts