Nature’s Logic: Social Media Management
January 2020 – April 2023
Nature’s Logic is a line of natural pet food and treats made with no synthetic vitamins and minerals. During my time at Nature’s Logic I was responsible for all aspects of social media. The overall goal was to increase brand awareness, growth, and engagement.
![Nature's Logic logo](https://belkismarketing.com/wp-content/uploads/2024/01/Natures-Logic-Logo.png)
- VIDEOS
Platform: Instagram, TikTok and Facebook
Goal: Boost reach and video views
What I did: Shot, edited and published videos using trending audio
Result: Delivered a 14% boost in our reach and averaged 2,000 views per video
- CONTEST AND GIVEAWAY POSTS
Platforms: Instagram and Facebook
Goal: Increase followers and engagement with monthly contests
What I did: Designed graphics and wrote the rules for our monthly contest
Result: Gained at least 10% of followers per contest and boosted engagement by more than 300%
![Healthy New Year Giveaway - Nature's Logic](https://belkismarketing.com/wp-content/uploads/2024/01/January-2021-Giveaway-1024x1024.png)
![Halloween Giveaway Nature's Logic gif sample](https://belkismarketing.com/wp-content/uploads/2024/01/Halloween-Giveaway-965x1024.png)
![Nature's Logic Flash Giveaway](https://belkismarketing.com/wp-content/uploads/2024/01/November-Flash-Giveaway-1024x1024.jpg)
Click on each image for published posts
- GAMES
Platforms: Instagram and Facebook
Goal: Boost engagement
What I did: Designed “This or That” game where our followers can easily engaging with our post
Result: Raised engagement by 3% per post
![This or That game from Nature's Logic example](https://belkismarketing.com/wp-content/uploads/2024/01/Natures-Logic-bone-broth-1024x1024.jpg)
![This or That game from Nature's Logic example](https://belkismarketing.com/wp-content/uploads/2024/01/Natures-Logic-dog-dry-food-1024x1024.jpg)
![This or That game from Nature's Logic example](https://belkismarketing.com/wp-content/uploads/2024/01/Natures-Logic-dry-dog-food-2-1024x1024.jpg)
Click on each image for published posts
- STORIES
Platforms: Instagram and Facebook
Goal: Expand reach and impressions
What I did: Created fun and entertaining stories using polls, questions and photos
Result: Had an average reach of 3% of our audience and an average impression of 400 per story
![example of Instagram story template for photos of the week](https://belkismarketing.com/wp-content/uploads/2024/01/NL-Photos-of-the-Week-626x1024.jpg)
![example of instagram story using question feature](https://belkismarketing.com/wp-content/uploads/2024/01/NL-Kibble-for-Puppies-632x1024.jpg)
![example of an instagram story using ADD feature](https://belkismarketing.com/wp-content/uploads/2024/01/NL-International-Dog-Day-645x1024.jpg)
- PET INFLUENCERS AND PARTNERSHIPS
Platforms: Instagram, X (formerly Twitter), TikTok, and Facebook
Goal: Utilized user-generated content (UGC) for our social media channels
What I did: Establish relationships with influencers & partners for them to produce UGC
Result: Added UGC for our social media, print and digital media advertising use
Click on each image for published posts
- BLOG POST
Platforms: Website
Goal: Create fresh and dynamic content for our blog
What I did: Initiated our PET OF THE MONTH campaign. Customers were asked to submit photos of their pets with a Nature’s Logic product.
Result: Increased website traffic by 4%
![Cat with Nature's Logic natural cat food featured for Pet of the Month April 2023](https://belkismarketing.com/wp-content/uploads/2024/01/March-2023-Pet-of-The-Month-1024x427.jpg)
![Dog with Nature's Logic natural dry dog food featured for Pet of the Month April 2023](https://belkismarketing.com/wp-content/uploads/2024/01/April-2023-Pet-of-the-Month-1024x427.png)
Click on each image for published posts