Shadow the Traveling Aussie

I created and manage an Instagram account for my dog, Shadow, who travels the world as a pet content creator. Through compelling storytelling, short-form video editing, and engaging Reels, I’ve built a loyal community of over 1,000 followers in just three months. I actively interact with followers to foster engagement and have secured Shadow a partnership as a brand ambassador for a dog apparel company.

Shadow the Traveling Aussie
  • VIDEOS
    Platform: Instagram
    Goal: Showcase his travels around the world through engaging reels and short-form videos
    What I did: Shot, edited and published videos
    Result: increased engagement
  • CAROUSEL POSTS
    Platform: Instagram
    Goal: Engage Shadow the Traveling Aussie ‘s followers by telling a story through still images and text
    What I did: Designed and organized carousel posts using Canva, adding compelling text overlays and cohesive visual layouts
    Result: Increased engagement by encouraging swipes, saves, and comments through storytelling and clear calls to action
  • BRAND AMBASSADOR
    Platform: Instagram
    Goal: Secure Shadow the Traveling Aussie a partnership as a brand ambassador for a dog apparel company
    What I did: Produced reels and carousel posts featuring Shadow wearing Get Your Auss in Gear products during his travel adventures, highlighting both the brand and lifestyle content
    Result: Increased engagement and successfully boosted brand awareness for Get Your Auss in Gear through authentic, on-brand content