Growth Marketing Portfolio
Selected Growth Work
Here’s my growth marketing portfolio for brands — from influencer program development to full-funnel strategy and audience scaling.
Peaches Figure Salon — Wellness Growth Strategy
Focus: SEO, lifecycle marketing, and lead generation
Highlights:
- Developed branded lead magnet to drive email acquisition
- Rebuilt SEO strategy for legacy website
- Designed retention-focused newsletter campaigns
Halo Pets — Enterprise Growth Leadership
Focus: Influencer strategy, email growth, and audience expansion
Highlights:
- Partnered with high-profile influencers including Forbes-recognized creators
- Contributed to $22M+ annual sales through digital marketing initiatives
- Managed global audience of 160K+ across platforms
Nature’s Logic — Growth Marketing & Influencer Strategy
Focus: Influencer partnerships, content-led growth, email audience expansion
Highlights:
- Managed 20–30 influencer partnerships contributing to a 15% lift in social-driven sales
- Grew email list from 5K to 40K subscribers through integrated growth strategy
- Built scalable content systems aligned with performance metrics
Petsense — Influencer Program Development
Focus: Growth systems and creator partnerships
Highlights:
- Built the company’s first influencer marketing program
- Increased organic growth by 12% and engagement by 8%
- Established scalable workflows for outreach, contracts, and reporting
Mid America Pet Food — TikTok Growth Strategy
Focus: Organic growth and engagement optimization
Highlights:
- Increased TikTok audience by 157% in six months
- Maintained 2.21% engagement rate through data-driven content strategy
- Led end-to-end content production and performance optimization