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Survey Says: Low Sales with Social Media

A recent January 2011 Survey from Practical eCommerce revealed that online merchants aren’t getting enough sales through social media. Here are some results: Facebook and Twitter are the most used social platforms, with more than 80 percent of respondents saying they use both More than three-quarters of respondents (77.1 percent) said they receive less than 5 percent of sales directly or indirectly from social media In terms of effectiveness of a company’s social media efforts to date, more than a [...]

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