One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine algorithms continue to change with time as the Web evolves (Panda Updates, anyone?), so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to [...]
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