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My number 1 Rule for Communicating with Customers

Recently, a LinkedIn Group discussion asked the questions, “If you were to put together a social media ‘rulebook’ for communicating with your customers, what would your #1 rule be?” There were many responses like engage, listen, integrate, be personable, be honest, be polite…all good advice. However, my #1 rule for businesses who communicate with customers is this:

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