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Kleenex’s “Softness Worth Sharing” Campaign is a Huge Social Media Hit

Back in the fall of 2010, Kleenex decided that people around the country should share tissues with their friends and family. To do so, they created Share Packages, a free miniature Kleenex facial tissue boxes. Recently, they announced that one million Kleenex Brand Share Packages have been sent to lucky people across North America. The program did let people to send samples to friend and family through the Kleenex.com site or signing up at participating retailers in the US and [...]

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