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Google Analytics: The Mystery of the Facebook /l.php


The other day I was checking referral traffic my client’s website. Facebook has been doing really well for this site and wanted to know what we’re doing right. Is it the content of the fan page? Is it the “like” button on our blog posts? Is it Facebook Ads? When I go into Google Analytics>>Traffic Sources>>Referral, I see Facebook. I click on it, I’m taken to a laundry list of referral Facebook paths. The first one that comes up is [...]

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