Category Archives: Social Media Surveys and Studies

Pinterest Drives More Traffic than Twitter


  Earlier this month, Shareaholic’s monthly traffic report revealed that Pinterest generated more referral traffic to their site than Twitter according to their findings based on aggregated data from more than 200,000 publishers that reach more than 270 million unique monthly visitors each month. So why is this stat so shocking?

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Social Job Seeker Survey 2011


Jobvite, a leading recruiting platform for the social web, recently conducted the Social Job Seeker Survey 2011, which reveals more than 22 million Americans used social networks to find their most recent job opportunity — up 7.7 million from last year’s survey. One in six members of the workforce say an online social network was one of the sources they used to find a job, and those with more contacts get better results. The Polling Company, Inc. on behalf of [...]

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Social Media Helps Car Buyers Make the Big Decision


As more people are looking to buy a new car, they take it to the social networks to find what other car consumers think about a particular car brand, model and dealership. The best people to give you the advertising you need are not in your marketing department. Instead, it is friends and family of the car buyer. Dealer.com, the global leader in automotive internet marketing solutions, in partnership with DriverSide and GfK Automotive, today announced the results of a [...]

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Is Facebook Helping Your Self-Esteem?


A Fast Company article about a recent study on Facebook’s self-esteem effects reports that two Cornell University researchers found that Facebook actually helps boosts people’s self-esteem. Researcher Amy Gonzalez and associate professor of communications, Jeffrey Hancock, decided to conduct the study to show if Facebook can have a positive influence on the self-esteem of college students. You can find the paper in the journal Cyberpsychology, Behavior and Social Networking. Sixty-three Cornell students were seated in the University’s social media lab. In [...]

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Survey Says: Low Sales with Social Media


A recent January 2011 Survey from Practical eCommerce revealed that online merchants aren’t getting enough sales through social media. Here are some results: Facebook and Twitter are the most used social platforms, with more than 80 percent of respondents saying they use both More than three-quarters of respondents (77.1 percent) said they receive less than 5 percent of sales directly or indirectly from social media In terms of effectiveness of a company’s social media efforts to date, more than a [...]

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