Category Archives: SEO

The 6 Basic Components Of A Strong SEO Strategy For Online Retailers – Forbes

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine algorithms continue to change with time as the Web evolves (Panda Updates, anyone?), so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to [...]

Tags: , ,

Another Great SEO Tool:

A few weeks ago I was searching online for a tool that would tell me if content on a website was doing its job in terms of driving traffic using certain keywords. Luckily, I came across by National Positions. You simply enter your web address, search term and your email to get a PDF version of the report (although you can get the report immediately after you hit INSPECT SITE). Then it scores you based on four different areas – [...]

Tags: , ,

SEO: How to Name Your Image Files

Another great SEO strategy is to name your files accordingly. When you upload images from your phone or camera, it will import them to your computer with just letters and numbers like, “IMG00234.jpg.” If you keep this name file than you have a missed opportunity to get more traffic on your website. Images can create lots of web traffic from image-based search engines like Bing and Google. Therefore, it’s important to take advantage of this very simple tactic to increase [...]

Tags: , ,

SEO: Tips for the Alternate Text in Images

What is the Alternate Text? It’s the copy you associate with an image and it should “say” the same thing as the image itself. It helps browsers in situations where an image is not available to the reader and help search engines find images associated with certain keywords. Normally, the alternate text is not viewable by the reader. However, it will appear when an image can not be displayed on a browser. Here are a few tips for good alternate [...]

Tags: ,