Name: Belkis

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    Google+ launches vanity URLs, catching up to Facebook, Twitter | Internet & Media – CNET News

    August 20th, 2012

    Google Plus Logo

    Both Twitter and Facebook have offered vanity URLs personalized to users’ accounts for years — something that has been glaringly vacant in Google Plus’ URLs. But, that’s about to change.

    Google’s social network announced that vanity URLs for profiles and pages are on their way. It has even begun rolling out a few for celebrities, like soccer player David Beckham and pop singer Britney Spears, along with brands like ToyotaDelta, and Hugo Boss.

    Here’s what Google product manager Saurabh Sharma wrote in a blog post:

    Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day…Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+. A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+.

    Read more at Google+ launches vanity URLs, catching up to Facebook, Twitter | Internet & Media – CNET News.

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    Job Hunting in the Social Media Age – Kingstowne-Rose Hill, VA Patch

    August 15th, 2012

    Social Media Logos

    The growth of social media has changed how we shape our careers, and can present problems if you’re not careful. If you think of social media as a method of connecting online with people far and wide that is archived for posterity, it should help you understand how that can enhance your career options and how negative information can work against you.

    This doesn’t mean that you can’t be yourself. Just remember that the Internet is not your personal diary and sometimes your inner monologue might need a filter.

    Remember the “social” in social media. People want to work with sociable people who are able to communicate clearly, seem likeable, have interesting things to say and who don’t offend their sensibilities. If you are taking to these platforms to complain, let loose or showcase your cutting-edge lifestyle, be aware that the people reading your latest update or viewing your photos might think that you are negative, undisciplined or unable to fit-in with a business environment.

    Read the rest of this entry “

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    The 6 Basic Components Of A Strong SEO Strategy For Online Retailers – Forbes

    August 6th, 2012

    Forbes SEO

    One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits.

    However, search engine algorithms continue to change with time as the Web evolves (Panda Updates, anyone?), so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to claim the best possible rankings for relevant keywords.

    via The 6 Basic Components Of A Strong SEO Strategy For Online Retailers – Forbes.

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    Fun Friday: A Look Back at Facebook

    August 3rd, 2012

    Screenshot of Facebook back in 2007

    Facebook has gotten several facelifts over the last few years. It’s been so long I almost forgot how it use to look in the beginning. But here’s a little blast from the past. This is before the “like” button, before the full-blown news feed and before status updates got really popular. Very much like MySpace, right?


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    Another Great SEO Tool:

    August 2nd, 2012

    A few weeks ago I was searching online for a tool that would tell me if content on a website was doing its job in terms of driving traffic using certain keywords. Luckily, I came across by National Positions.

    You simply enter your web address, search term and your email to get a PDF version of the report (although you can get the report immediately after you hit INSPECT SITE). Then it scores you based on four different areas – Keywords, content, technical and popularity.

    The keyword section tells you if you are achieving some organic visibility. It will show you how well you are ranking based on your selected keywords, The content portion will tell you how well your pages are indexed in Google, Bing and Yahoo based solely on your content. If you are not performing well, it can affect your website ranks for competitive terms.

    The technical report will let you know how well search engines are picking up your site based on technical elements on your site like Analytics software installation, HTML Site Map, XML Site Map, Robots.txt file and Canonical URLs. Your popularity will grade how well you are doing on social networks like Twitter, Facebook and Google +. In addition, it will grade your social strategies like inbound links and referral domains.

    Overall, this is nice comprehensive report to see where you are in your SEO strategy and how you can implement improvements.

    Have you used this tool? Tell us your thoughts.

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