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    SEO: Tips for the Alternate Text in Images

    May 16th, 2012

    All About Alternate Text

    What is the Alternate Text? It’s the copy you associate with an image and it should “say” the same thing as the image itself. It helps browsers in situations where an image is not available to the reader and help search engines find images associated with certain keywords.

    Normally, the alternate text is not viewable by the reader. However, it will appear when an image can not be displayed on a browser.

    Here are a few tips for good alternate text: Read the rest of this entry “

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    Constant Contact To Host Free Facebook Webinar

    April 25th, 2012

    Constant Contact

    Constant Contact will host a free webinar on Wednesday, May 2 at 1pm EST called, “Facebook’s 4 Steps to Business Success.” It will run for 45 minutes and then there will be a 15 Q&A with the experts. The live webinar will be presented by Chris Luo, Head of Global SMB Marketing of Facebook and Mark Schmulen, GM of Social Media of Constant Contact.

    According to Constant Contact, you’ll discover four key steps you can use immediately to build your fan base, engage your audience, and boost your word of mouth on Facebook.

    The 4 key steps to success on Facebook:

    1. Build your Facebook Page
    2. Connect to fans with ads
    3. Engage your fans with quality content
    4. Influence the friends of your fans

    Every attendee of the live webinar will receive a free $25 Facebook Ad Coupon and an invitation to run a free Social Campaign with Constant Contact, so you can make the most of your Facebook Page and Facebook Ads. Coupon will be sent to attendees of live webinar only. $25 Ad Coupon expires 90 days after redemption date OR on 9/30/12, whichever comes first. Limit one (1) coupon code per account and coupon codes can only be used once.

    To attend this free webinar, register to Facebook’s 4 Steps to Business Success.


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    6 Reasons Why a Generic Stock Photo Doesn’t Work for Your Website

    April 17th, 2012

    Why You Shouldn't Use Stock Photography

    Many years ago, I worked as a sales agent for a photography agency. One of my responsibilities was building our stock image library. Then people who call in, ask how much it would be to use the image and get paid. My boss would call it “easy money” because there were no production costs involved.

    Unfortunately, it’s also the “easy way out” for clients who want to rebuild their website. Although images are good to have for any site, stock images aren’t always the answer. Here are 6 reason why a generic stock photo will make your website look bad: Read the rest of this entry “

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    My number 1 Rule for Communicating with Customers

    April 12th, 2012

    My number one rule for communicating with customers on social mediaRecently, a LinkedIn Group discussion asked the questions, “If you were to put together a social media ‘rulebook’ for communicating with your customers, what would your #1 rule be?” There were many responses like engage, listen, integrate, be personable, be honest, be polite…all good advice.

    However, my #1 rule for businesses who communicate with customers is this: Read the rest of this entry “

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    Why Did Facebook Buys Instagram for $1 Billion?

    April 10th, 2012

    Instagram

    In this week’s social media news, Facebook decided that the Instagram app was worth $1 billion making this the social network’s largest acquisition ever. So why did Facebook buy Instagram?

    Facebook is best known to be the largest photo sharing site and this feature made Facebook very successful even against other rivals like Flickr and Photobucket. However, Instagram in a free app that lets people share photos AND manipulate them with about 17 filters. In a little more than a year, Instagram attracted a loyal user base of more than 30 million people. Read the rest of this entry “

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