If you haven’t noticed already, Facebook’s new timeline for pages is underway. While some pages have the old fan page layout, others have opted to preview the timeline before it becomes mandatory on March 30th. So to prep you for this massive change, here are a few things you need to know.
- Use of the cover photo. The cover photo is basically a large advertising banner. Use photos of your product or website banner like the Harley Davidson image at the top because photos are a big draw to Facebook visitors.
- Pin your posts. You can select one of your best posts, new or old, to the top left spot of the Timeline. Unlike the old format where you only see either most recent or top posts, you now have control on what visitors see first. To pin a post to the top of your page, click on the pencil icon in the upper-right corner of your post and select PIN to TOP. Post will remain here for 7 days and then will return to its original date in the timeline after that time period.
- Highlight/star a post. This allows you to highlight the posts you think are important like testimonials, product reviews or special deals and offers. You can highlight a post by hovering over a story on your timeline and clicking on the star icon. This will then expand to widescreen.
- Invite visitors to communicate privately. Before the new timeline, fan pages weren’t allowed to communicate privately with a “fan.” Although, pages can’t initiate private messaging, pages can receive a private massage and then reply back. This gives pages another option for better customer service. As a page admin, make sure you turn on your option to allow people to send messages.
- Use the milestone feature. Milestones are key moments you’ve decided to highlight on your page. They are automatically expanded to widescreen and are publicly visible. These are great to use when you have a campaign or a goal to reach. For instance, if you have an e-commerce store you can have a milestone that says, “Once we reached 1,000 ‘likes” all Facebook fans will get a code for a free product when they shop online.
- Highlight your best apps. Unfortunately, the new timeline can kill whatever plans you had for your iFrame. This means you can no longer set a default landing tab to non-fans. Instead, all Facebook users will see the Timeline AKA wall. For example, if you had a custom tab that says, “Click ‘LIKE’ to receive your 20% off discount,” then you may see a decline of new fans by using this strategy. Under the cover photo, you can use up to 4 apps to highlight. Although, this may be overshadowed by the size of the cover photo so anticipate less engagement for these apps.
Visit Facebook’s Help Center for more information about Timeline for Pages.
What do you think of the new Timeline? How are you planning to use this new design for better engagement?